No more half cakes.
I know it’s a weird statement, but this is important so hear me out…
Time to get a little personal here.
That’s a picture of my son’s 6th birthday taken at 8:45 at night. You’ll notice we’re singing happy birthday to him with a cake that’s already half-eaten. I missed the first time the family sang to him because I was “busy working”.
I made a promise to myself that night: No more half cakes.
That was back in 2019. I had a much different definition of success at that time.
If you asked me to define success back then, I’d have defined it as a bank account, a house, a car, or some other vanity metric that people can brag about on social media. I used to think “If I just hustle and grind now, I’ll be able to enjoy it later”.
The problem that I realized in that moment standing there in front of that cake was… my definition of success was completely wrong.
Success isn’t about maximizing the amount of revenue you can generate from your career, it’s about maximizing the amount of freedom and impact that your career can generate.
And once I made that realization, everything changed.
Not only in my own personal life, but the direction of this entire company as well.
Success is about having the freedom to go swim with your family on a random Thursday morning. To enjoy your life, not feeling stuck to your inbox.
That’s the kind of success we want for every person we work with.
THAT is who we are.
And THAT is what we want for YOU.
My name is Jim Sabellico, I started this company in 2012 from my parent’s basement with a dream of making an impact in the lives of successful people in a way no other company could.
It took me a long 6 years to figure out exactly what that impact truly meant, but once I figured that out I’ve been on a non-stop mission to bring that definition of success to every life we touch.
This isn’t about building really cool websites or ranking number 1 in Google.
Yeah, that’s a lot of fun but, what’s even better is seeing the impact that we get to have indirectly on the lives of your family, your team, and all the people who get to experience your products and services.
We know that when we deliver a top notch result for you, it means a better experience for everything and everyone down the line.
We call that trickle down excellence.
That sort of thing is what gets us out of bed in the morning and keeps us dedicated to delivering on our promises.
We are not your typical coaching company.
You can find thousands of coaches and consultants online, all promising to deliver magical results, but there is not a single team on earth who is going to care about the success of you, your business, and your family like the dedicated people right here.
This isn’t about just building landing pages or running ads for us, this is about making sure we do everything in our power to help you reach the true definition of success.
We help successful people stop living half-cake lives and show up more everywhere.
Whether you’re a business owner feeling trapped by your own success, or a busy professional burning the candle at both ends, we provide the frameworks, systems, and support to help you refuse half measures in any area of your life.
Professional. Physical. Financial. Relational. Emotional. Spiritual.
All six slices matter.
On behalf of our entire team, we want to promise you that you will not find a harder working, more caring group of people, who are willing to do whatever it takes to make sure you never have to come home to a half-eaten cake.
